Bite Digital have been working with Johnson Law on strategic and ongoing Content Marketing campaigns to help to build brand awareness for the firm of solicitors. Johnson Law are a firm of personal injury lawyers with offices in the North West.
The idea behind this campaign was to create an informative, sharable and engaging infographic which could be outreached to relevant and authoritative bloggers and websites to build on brand awareness, build links to the website and generate leads and enquiries for Johnson Law.
With British forces scheduled to pull out of Afghanistan the infographic focused on the growing problem of Post Traumatic Stress (PTSD). The infographic explores the causes and treatment of PTSD and includes:
• Statistics on growing number of PTSD sufferers
• Details on the symptoms of PTSD
• Statistics on the suicide risk for suffers
• Advice on treating the symptoms
Objectives
• Develop an interesting, informative and sharable infographic
• Create high quality links and increase site traffic to www.johnson-law.co.uk
• Build on brand awareness
• Attract new enquiries and new clients
• Build a relationship with the online community by engaging with relevant and authoritative bloggers
