Bite is please to announce the launch of a new online learning and commerce website for DecPlay, creators of the revolutionary method of learning the piano. Visit www.decplaypiano.com
Overview
The project has so far involved commercial strategy, user interface design, video production, eCommerce functionality and an online learning management system. Bite is now implementing a marketing plan that we have developed and Stage 2 of the website which will include significant social elements and gamification.
Commercial strategy and market testing
Bite has been heavily involved in the commercial strategy and launched pre-launch trials that validated the course, its lessons, content and price points. Over 500 people subscribed to the course during trials, that we conducted, of which 350 paid for the course. During this period, various price points were tested and feedback was garnered.
Online Learning Management System (LMS)
The first course to launch on the site is FastPlay (more courses coming soon). It mainly uses video to teach the method with a mixture of slides, PDF’s and quizzes to enhance the 16 lessons in the course. A progression bar shows the user how far they have progressed through the course and some lessons can not be taken unless certain prerequisite lessons have been completed. Additional courses and lessons are easily added to the site using the easy to use ‘Learning Management System’ (LMS).
eCommerce for song sheets
Even the fastest way to learn piano would be no good without Song Sheets. The eCommerce functionality allows for the management and display of a song sheet catalogue where users can view, buy and download song sheets of their favourite musicians and tunes. Users can also play a sound file of what the music sounds like when played on the keyboard. The system currently integrates with PayPal for easy online payments and an back end administration system allows for efficient management of orders, payments, download permissions, promo codes and reports.
Copyright protection
PDF stamping technology was implemented to stamp each song sheet with the users name and email address in order to discourage uploaded to file sharing sites, illegal sharing and downloads.
PDF Music Sheets stamped with personal information such as name and email address are less likely to be uploaded to file sharing sites. Would you upload a file that has your personal information to a file sharing site? Probably not! Stamping a PDF file also allows DecPlay to track down the source of the shared file. If DecPlay come across a shared file then they will be able to track down the person who shared it as the contact information of the original buyer will be stamped in the file.
About DecPlay
DecPlay is dedicated to making it easy to play the piano. The company has launched ‘FastPlay’ the fastest way to learn the piano there is. The joy of playing keyboard can be anyones in no time, without saving for expensive lessons or years of tedious practice. FastPlay’s simple numbers and patterns system helps people understand the piano keyboard. So straight away users can start having fun. In just 1 hour they’ll have mastered the basics. In a few hours they’ll be playing tunes.
